Your Curls Deserve to Be Seen — Yes, Even on Your Keyboard
More Than an Emoji: Why Textured Hair Representation Matters Everywhere If you've been on our Instagram lately, you probably saw the post that struck a nerve — and clearly, we weren't the only ones feeling it. With over 14,000 likes and comments pouring in, it's clear that the conversation around curly and textured hair representation is long overdue. The concept was simple: we put the 5 curly hair emojis we currently have side by side with what we should have — emojis that actually reflect the full, beautiful spectrum of textured hair. Type 2s, type 3s, type 4s. Loose waves, tight coils, voluminous curls, dense kinks, and everything in between. Five emojis for ALL of that? It's not enough. And deep down, you already knew that. It's Bigger Than Emojis Now, we know what you might be thinking — "It's just an emoji." But is it really? Think about how many times a day you reach for an emoji to express yourself. Now think about what it feels like when none of them look like you. When your hair — something so deeply tied to your identity, your culture, your story — gets condensed into a handful of options that barely scratch the surface. Representation in the "small" things matters because those small things add up. They shape how we see ourselves and how the world sees us. They send a message about who's worth including — and who's an afterthought. Why This Hits Different During Black History Month February is a time when we celebrate the richness of Black culture, history, and identity. And textured hair? It's woven into all of it. From the crown acts being passed to protect natural hair in the workplace, to the natural hair movement that encouraged millions of women to embrace their God-given texture — our hair has always been political, personal, and powerful. So when we talk about wanting more curly hair emojis, we're really talking about something much bigger. We're talking about a world that still hasn't fully caught up to the idea that textured hair is beautiful, professional, worthy, and — at the most basic level — normal. We tagged Apple in that post for a reason. Because when the tools we use every day don't reflect us, it's worth saying something. And 14,000+ of you agreed. This Is Why Inhairitance Exists Inhairitance was created for textured women, by textured women. Full stop. We didn't build this brand because we saw a gap in the market (although, let's be honest — the gap is real). We built it because we lived the gap. We know what it's like to stand in the beauty aisle and feel like nothing was made with your hair in mind. To follow routines that were designed for someone else's texture. To feel like your curls were a problem to be solved instead of a crown to be celebrated. That's not how it should be. And that's not how it is here. Every product in our line was formulated with textured hair at the center — not as a subcategory, not as an extension, not as a "also works for curly hair" afterthought. YOUR hair came first. Your Texture. Your Routine. Your Rules. Here's something we believe to the core: no two heads of textured hair are the same. Your curls have their own personality, their own needs, their own magic. So why would you follow a one-size-fits-all routine? That's why we created our personalized curl quiz. In just a few minutes, you can get a routine that's crafted specifically for YOUR texture — your curl pattern, your porosity, your goals. Because your hair deserves more than guesswork. It deserves intention. → Take the Personalized Curl Quiz The Bigger Picture We're not going to pretend an emoji is going to change the world overnight. But we do believe that representation — in all its forms — moves the needle. Every time someone sees their texture reflected back at them, whether it's on a screen, in a product, or yes, even on a keyboard, it sends a message: You belong here. Your hair belongs here. You were never an afterthought. And that? That's what Inhairitance is all about. 💜