The Summer Shampoo Playbook
Pool days, beach trips, festival weekends, SPF, sweat, and three layers of styling product — summer asks more of your wash day than any other season. Here's exactly which shampoo to reach for, and when.
Summer is the season your curls live their best life — and collect the most baggage doing it.
Think about what your hair actually goes through between June and September. Chlorine from the pool. Salt from the ocean. Sweat from patios, festivals, and that one outdoor wedding with no shade. SPF mist that somehow always ends up on your edges. And on top of all of it, the extra layers of gel, pomade, and refresher spray we use to keep our styles alive in the heat.
All of that has to come off. But here's the thing most of us were never taught: it shouldn't all come off the same way. Reaching for the same shampoo whether you had a quiet week or a three-swim weekend is how curls end up either coated in buildup or stripped bone-dry. Neither is the summer you deserve.
This is where knowing your two shampoos — and their two very different jobs — changes everything.
What Summer Actually Leaves Behind
Not all buildup is created equal. Sweat and light product residue sit on the surface and rinse away without much of a fight. But chlorine and salt are a different story — they cling to the strand, dehydrate it from the inside, and leave hair feeling straw-like if they're allowed to linger. Mineral deposits from pool water can even dull your curls' shine and make products stop working the way they should.
Then there's the layering effect. When it's 32 degrees out and your twist-out needs to survive until Friday, you refresh, you re-gel, you smooth your edges again. Each layer alone is harmless. Five days of layers is a film — and a film between your hair and its moisture is why your leave-in suddenly "stops working" in August.
Two Shampoos, Two Jobs
We formulated two shampoos on purpose — because your hair doesn't need the same wash every time. It needs the right wash for what this week held.
Curl Renaissance — The Reset
This is your deep-clean, your fresh start, your rebirth (it's in the name). Curl Renaissance is built for heavy buildup: the post-vacation wash, the week you swam every day, the moment your curls feel coated, weighed down, or like they've stopped drinking in product. It lifts away chlorine, salt, mineral deposits, and layered styling product so your strands come back to a true clean slate.
Think of it as the seasonal reset button — you don't press it every wash day, but when you need it, nothing else will do.
Curl Renew — The Rhythm
This is your regular wash day, your gentle rebalance, your maintenance clean. Curl Renew washes away sweat and everyday residue without stripping the moisture your curls worked so hard to hold onto. It's the shampoo that keeps your scalp comfortable and your curls soft between resets — the steady rhythm your summer routine runs on.
If Curl Renaissance is the deep spring clean, Curl Renew is keeping the house tidy in between.
So Which One Do You Need Today?
You spent the weekend in the pool or the ocean. Curl Renaissance, as soon as you can. Chlorine and salt shouldn't sit on your strands any longer than they have to. Pro tip: rinse your hair with fresh water before you swim, too — hair that's already full of clean water absorbs less of the pool.
It's your normal weekly wash day and nothing dramatic happened. Curl Renew. Gentle rebalancing is all your curls are asking for.
Your curls feel coated, dull, or heavy — and your leave-in isn't sinking in like it used to. That's buildup talking. Curl Renaissance this wash, then back to Curl Renew.
You've been refreshing and re-styling all week in the heat. If it's been layers on layers, start with Curl Renaissance. If it was just a spritz here and there, Curl Renew will handle it.
You're heading out on vacation. Pack both if you can — Curl Renew for during the trip, Curl Renaissance for the wash when you get home. Travel buildup is real.
Three Summer Wash Day Rules
1. Always follow a reset with moisture
A deep clean opens the door for hydration — walk through it. After Curl Renaissance, give your curls a deep conditioning session. Freshly clarified hair absorbs moisture better than it has in weeks, so this is the single best-timed deep condition of your month.
2. Don't over-reset
More clarifying is not more clean — it's more dryness. For most curl babes, Curl Renaissance earns its place every few weeks in summer (or right after swim-heavy stretches), with Curl Renew carrying every wash day in between. Let your hair tell you: coated and heavy means reset, soft and normal means rhythm.
3. Wash sooner after swimming, not later
The longer chlorine and salt sit, the more they dehydrate. Same-day is ideal. If you can't get to a full wash, at minimum rinse thoroughly with fresh water and follow with your leave-in until wash day comes.
The Reset & The Rhythm
Two shampoos, two jobs — so your curls get exactly the clean they need, every single wash.
Curl Renaissance
The Reset
For heavy buildup — chlorine, salt, and layered product. Your curls' fresh start.
Shop Renaissance
Curl Renew
The Rhythm
For everyday wash days — a gentle rebalance that cleans without stripping.
Shop RenewSwim the laps. Dance at the festival. Layer the gel.
Your curls can do it all this summer — as long as wash day knows the difference between a reset and a rhythm.