Hold it Right There! Gel

Finally, a gel that holds your style — and lets your curls shine.

Say goodbye to crispy, drying gels! Hold It Right There! delivers long-lasting hold and beautiful curl definition without stickiness or buildup. This humectant-based formula attracts moisture into your hair, providing continuous hydration while locking in definition and shine.

Formulated to minimize shrinkage and elongate curls, it gives you soft, touchable hold and effortless control — so you’ll never have to choose between length and definition again.

1) Apply generously to sectioned, detangled, wet hair from roots to ends.
2) Smooth down cuticles while defining curls.

For Wash & Go: Use a diffuser and dry completely for long-lasting hold and definition.

For Twist/Braid-Outs/Finger coils: Ensure hair is fully dry before take-down.

To Refresh: Smooth a small amount between palms and pat gently on curls.

For Edges: Apply small amounts to hairline or baby hairs and style as desired with fingers or a small brush.

Recommended use : 1x/week in wash day routine (last step before drying)

Use after Moisture Lock Pomade to seal in hydration and enhance shine — with zero residue. For best results on wash-and-go styles, apply to frizzy or unruly strands and finger-coil before drying for smooth, defined curls.